Regulation Friends Card

 

1)     The Friends Card is an exclusive loyalty card, which can be issued and/or withdrawn solely and exclusively at the discretion of La Rinascente S.p.A. and which allows the Cardholder to access the benefits and special initiatives promoted and managed by La Rinascente S.p.A. at the Rinascente stores and on digital channels (website www.rinascente.it and On Demand).

 

2)     The exclusive benefits that Cardholders have access to are:

 

*It Cannot be combined with other ongoing promotions, unless explicitly stated (the 20% discount can be combined with Sales, Pre-Sales, and Black Friday). The discount is valid only on participating brands. It is not valid on products sold at concession corners or department stores (e.g., Louis Vuitton). For Hi-Tech and Sound & Vision products, the Friends Card discount is 10%, while for the Happy Birthday promotion, it is 15%.

 

3)    The Friends Card is in the name of the Cardholder and cannot be transferred to a third party. It must be used together with an identity document.

 

4)     The Friends Card is issued completely free of charge, upon completion of the application form. Any incomplete or untruthful communication of the data required for the issue of the card will result in the card not being issued or being withdrawn.

 

5)    The conditions for participation in discounts and promotions running throughout the year are announced to the Cardholder by means of notices posted in the Rinascente stores, on the website www.rinascente.it and through such communication channels as email, telephone and text messages.

 

6)   To take advantage of the exclusive benefits, the Friends Card must be presented or the customer code indicated on the Friends Card must be shown at the cashier's desk during in-store purchases, together with an identity document. In order to make online purchases benefiting from the exclusive Friends Card offers, it is necessary to identify yourself as a Friends Card holder by logging in to the website. Failure to present the card or customer code and identity document before payment or login to the website does not allow the application of discounts, even at a later time. 

 

7)    The Cardholder must promptly notify Rinascente of any loss or theft of the card by one of the following methods:

      •     by going to the customer office of any Rinascente store;

      •     by sending an email to customerservice@rinascente.it;

Until such time, Rinascente disclaims all liability for any unauthorised use of the card.

 

8)    Rinascente reserves the right to amend these Regulations or the exclusive benefits and special initiatives applicable to the Friends Card, at any time, in order to comply with legal requirements or if Rinascente intends to modify its loyalty programmes and commercial strategies. In this case, Rinascente will inform the Cardholder of its plans to make such changes at least thirty days before their entry into force. During this period, the Cardholders may withdraw from the Friends Card programme, but if they do not do so by the time the aforementioned amendments take effect, they shall be deemed to have accepted them.

 

9)    In view of its indefinite duration, the Parties may, in any case, freely withdraw from this Programme without any charge. In particular, Rinascente may withdraw or terminate the loyalty activities and the Programme at any time by giving notice of such plan at least thirty days before blocking the Rinascentecard. Before expiry of the above term, the Cardholder may take advantage of the exclusive benefits and special initiatives that may be used under the Programme. After this deadline, unless otherwise communicated by Rinascente, any exclusive benefits and special rewards earned will no longer be usable.

 

10)    The Cardholders may withdraw from the Friends Card programme at any time by sending an email to customerservice@rinascente.it.

 

11)    Notwithstanding the foregoing, Rinascente may at any time terminate the holder's Friends Card if it suspects that it has been used in violation of these Regulations or the law. The Cardholder will be informed of the suspension and invited to contact the Customer Service to obtain further information and provide any clarifications as necessary. If the violation is ascertained, Rinascente reserves the right to withdraw the Friends Card.

 

12)    Participation in the Friends Card programme and the use of the Friends Card entail the processing by Rinascente of the personal data of the Cardholder, provided by the latter in the consent form and/or acquired by Rinascente during the course of the Friends Card programme.

 

Rinascente may send communications to the Friends Card holders regarding the benefits offered to them and, in general, their participation in the Friends Card programme.

If the Cardholders have then given their consent for profiling and marketing purposes, Rinascente may carry out said processing operations regarding the Cardholders.

All information on the processing of personal data by the Data Controllers can be found in the information on the processing of personal data  at the end of these regulations.

INFORMATION ON PERSONAL DATA PROCESSING CARRIED OUT UNDER THE LOYALTY FRIENDS CARD PROGRAM

(Pursuant to EU Reg. 2016/679, "Regulation")

 

Rinascente S.p.A. ("Rinascente") with registered office in Milan, Via Washington 70, 20146, is the Data Controller of the personal data of participants in the "Friends Card” loyalty program ("Friends Card Program") collected by joining the loyalty program and by using the related loyalty card.

Rinascente processes the personal data in compliance with the Regulation, the Legislative Decree No. 196/2003 (the "Privacy Code"), the provisions of the Italian Data Protection Authority (the "Guarantor") as well as the opinions and guidelines of the European Data Protection Board (the "EDPB") - jointly the "Privacy Regulation", as set forth below. 

 

1)    Methods of data collection and categories of data processed

In addition to the personal data You directly provided through the completion of the form that was sent to You (personal data, contact data, address data - only if domiciled in Italy - and information about Your profession and company) as a customer selected by Rinascente in order to benefit from the exclusive benefits and services reserved for You and usable through the Friends Card of Rinascente, Rinascente collects and process the following categories of personal data:

      (i)     The spending volume progressively realized, related to the use of the Friendscard, further information about the date and place of purchase and the product purchased, as well as in case of participation in the "Receipt Lottery", for the sole purposes related to such lottery, the lottery code provided with Your Friends Card at the time of purchase; 

      (ii)    Personal data You voluntarily disclosed through a request or report to Rinascente customer service (e.g., contact information and possible theft or malfunction of the Friends Card);

      (iii)   Personal identification and contact data related to Your participation in events, promotions and sweepstakes, held under the Friends Card Program.

 

2)    Purpose and legal basis of the processing 

The aforementioned personal data will be used in paper and by telematic and electronic means, according to the principles of necessity, lawfulness, fairness, proportionality and transparency for the purposes and according to the conditions of lawfulness (so-called legal bases) indicated below:

      i.   Issuance of the Friends Card and provision of related benefits and services: Your personal, profession and company data, contact and address data are used by Rinascente to issue You the Friends Card and thus allow You to access all the benefits reserved for cardholders (discounts, promotions, participation in sweepstakes, invitations and participation in events and the other benefits described in the Friends Card Program regulation) as well as to provide You with assistance, where requested by You, through Rinascente customer service. In addition, Your personal and contact data are processed in order to allow Rinascente to send You service alerts related to the Friend Card Program and the Friends Card, including purchases associated with its use. The legal basis for such processing is the performance of the contractual obligations contained in the Friends Card Program regulation.

     ii.    Profiling Activities: purchase preferences that You freely provided and purchase data related to the volume of spending, as well as the interaction with online users, are processed in order to analyze Your consumption habits and carry out analysis and market research in order to improve the commercial offer of Rinascente. The legal basis for such processing is Your consent. Consent can always be freely revoked within the customer’s personal area on the Site or by contacting Rinascente customer service or in store through the authorized personnel. Failure to grant consent does not affect participation in the Friends Card Program.

    iii. Marketing Activities: personal data, contact data and purchase preferences date You freely provided are used by Rinascente to send You through the channels authorized by You - such as, telephone, mail or electronic communications, e-mail, sms, whatsapp, digital platforms - marketing communications, including through your personal shopper. Marketing activities may also be carried out by sharing Your personal data with digital platforms and social networks, as part of campaigns such as "Custom Audience CRM." Therefore, You may be addressed Rinascente advertisements in the spaces on the pages of digital platforms.

The legal basis for such processing is Your consent given when inviting You to the Friends Card Program, or thereafter, on the Site or in stores. Consent can always be freely revoked within the customer’s personal area on the Site, or by using the "unsubscribe" link at the bottom of all communications sent by e-mail, or by contacting Rinascente customer service or in-store through the authorized personnel. Failure to provide consent will not affect participation in the Friends Card Program.

In the event that You, when registering for the Friends Card Program, have consented to the activities referred to in number iii., and have selected preferences about the product categories of interest, Rinascente may also send you specific commercial offers pertaining to the aforementioned product categories of interest (specific marketing).

In the event that You, when registering for the Friends Card Program, have consented to the activities referred to in number iii., and have selected preferences about the product categories of interest, Rinascente may also send you specific commercial offers pertaining to the aforementioned product categories of interest (specific marketing).

Profiling and marketing activities may also be carried out on the basis of the cookies used on the Site, as further detailed in the relevant policy.

      iv.    Exercise of the right of defense: personal data are also processed to enable Rinascente to manage any conduct in violation of the provisions of the Friends Card Program regulation and to protect its rights in court. The legal basis for such processing is the need to pursue Rinascente's legitimate interest (compliance with the provisions of the Friends Card Program regulation and the need for protection in court). This legitimate interest is without prejudice to the rights and freedoms of Customers as the processing is necessary for the exercise of the constitutionally guaranteed right of defense.

     v.    Fulfillment of legal obligations: finally, personal data are processed to fulfill obligations imposed by laws or regulations or orders from competent authorities. The legal basis for such processing is the need to fulfill a legal obligation.

 

3)     Nature of the provision (of personal data) 

With respect to the purposes set forth in paragraph 2., points i. and ii., the provision of the data marked with an asterisk when applying for the issuance of the Friends Card is mandatory under the relevant regulations, and failure to provide them, incomplete or untruthful communication will result in the impossibility of the issuance of the Friends Card or its revocation. The provision of the spending volume data is also mandatory in order to allow You to access the exclusive benefits reserved for holders (e.g., reaching a certain spending threshold allows the holder to participate in prize contests), and failure to provide it will result in the impossibility of enjoying the above benefits. The provision of personal data other than those indicated above is optional and, any refusal will result in not preventing participation in the Rinascentecard Program.

 

4)    Recipients of personal data and transfer to third countries

For the purposes indicated above, Your personal data will be processed by authorized personnel of Rinascente (including the pro-tempore Director of the store from which the data were collected, sales staff and authorized personnel of the Marketing Department and the Information Systems Department, Customer Service and the Omnichannel Division), as well as by authorized personnel of third parties acting as data processors (IT and customer service providers suppliers offering CRM solutions, companies offering data entry and mailing services, brands and, in the case of participation in sweepstakes or events, companies that deal on behalf of Rinascente with the organization and management of contests and events, companies appointed to send promotional communications, including digital platforms that as part of marketing campaigns merely process data on our behalf (e.g., Meta within the framework of "Custom Audience CRM" campaigns).

When strictly necessary for the pursuit of the above purposes, Your personal data may also be communicated to third party autonomous data controllers such as, but not limited to, the competent Authorities (e.g., in case of reporting of theft of Friends Card, litigation management), notary and chamber of commerce (in case of participation in sweepstakes) or PR companies (for participation in events). More information on data recipients is available by contacting the Data Controller at the addresses listed in this policy.

For specific needs related to the location of Rinascente’s servers and/or its suppliers, Rinascente makes use OF the provision of services also of suppliers - as data processors - located in third countries outside the European Economic Area. In this case, Rinascente undertakes to guarantee adequate levels of protection and safeguards also through contractual agreements, including the stipulation of standard contractual clauses as per Article 46 of the GDPR, where applicable. 

 

5)     Retention of personal data 

Rinascente retains Your personal data for the time strictly necessary to fulfill the purposes indicated above in compliance with civil and fiscal obligations of storage and the limits provided by law. To this end, Rinascente specifies that:

i.     personal data processed for the purpose of obtaining the Friends Card and the related benefits and services, and sending service communications will be anonymised within 14 days from the revocation of the Friends Card and the related termination of participation in the Program under which the above processing is carried out; if there are reasonable grounds to believe that a dispute may arise between you and Rinascente, the data may be retained for up to 10 years after the end of your participation in the Program, in accordance with the provisions of the statute of limitations.

ii.    Personal data processed for marketing and profiling activities will be retained according to the following timeline:

1. generic marketing: personal data may be used, subject to consent, for the purpose of sending generic marketing communications, until the Friends Card Program is terminated or consent is revoked;
2. specific marketing: if the data subject has selected specific product categories when registering for the Friends Card Program and has given consent to the marketing activities, the master data associated with the preferences expressed will be retained for a maximum of 24 months from the date of the last profile change or until consent is revoked (whichever is earlier), and deleted within 30 days thereafter;
3. profiling: optionally released data related to purchase preferences and spending volumes, as well as interactions with online users, will be retained for a maximum of 36 months (48 months in case of profiling related to luxury brands), or until consent is revoked (whichever is earlier), and deleted within the next 30 days;
4. profiled marketing: data functional for sending profiled marketing - including personal data and contact details - will be retained for a maximum of 36 months (48 months in case of profiled marketing related to luxury brands), or until consent is revoked (whichever is earlier), and deleted within the next 30 days.
   
   

iii.    personal data processed for the exercise of the right of defense will be retained in accordance with the statutes of limitations with reference to torts of a contractual/extracontractual nature.

iv.    personal data processed for the purpose of fulfilling legal obligations will be processed for as long as is necessary under the legal regulations with which Rinascente shall comply.

 

6)      Your Rights

As a data subject, pursuant to Articles 15 ss. of the Regulation You have the right to:

• receive confirmation of the existence of Your personal data, access their content and obtain a copy (right of access);

• update, amend and/or correct Your personal data (right of rectification);

• request the erasure or restriction of the processing of data in the cases provided for in the Regulation, including where the data have been unlawfully processed or where storage is not necessary in relation to the purposes for which the data were collected or otherwise processed (right to erasure and right to restriction);

• revoke consent, where given, at any time and without prejudice to the lawfulness of the processing based on the consent given before revocation (right to withdraw consent);

• within the limits of the Regulation, receive copies of the data You have provided in a structured, commonly used, machine-readable format and request that such data be transmitted to another data controller if technically feasible (right to data portability);

• You also have the right to object at any time to the processing of Your data for direct marketing purposes including profiling insofar as it is related to such direct marketing and in cases where the processing is based on legitimate interest - p. 2 let. d (right to object). 
  
  

You may exercise Your rights at any time by writing to the following e-mail address: customerservice@rinascente.it or by sending a registered letter A/R to the following address: via Washington 70, 20146 Milano (c.a. DPO Rinascente).

When contacting us, You will need to include Your name, e-mail address, mailing address and/or phone number if provided, and Your Friends Card number in order to properly process Your request.

Please note that requests for erasure of data are subject to existing legal and regulatory obligations regarding record retention.

We would like to remind You that to manage Your consents where given (including revocation) and to change or update Your personal data and profile, You can access Your personal area at any time and use the features available in the "my data" section.  

At any time You can file a complaint with the Supervisory Authority in case of a violation of data protection regulations. For more information: 

https://www.garanteprivacy.it/home/diritti/come-agire-per-tutelare-i-tuoi-dati-personali  

 

7)     Contact details of the Data Controller and Data Protection Officer. 

The Data Controller is: la Rinascente S.p.A., based in Milan, Via Washington 70, 20146, P.IVA 05034580968, Phone No. 0246771. The Data Protection Officer or DPO (Data Protection Officer) can be reached at the following e-mail address: dpo@rinascente.it or by sending a registered letter with return receipt to the following address, Via Washington 70, 20146, Milan (c.a. DPO Rinascente). 

 

8)    Updates 

This policy may be updated over time, in which case You will be notified. 

Therefore, we encourage You to check this page periodically for the most up-to-date version of this policy.

      

Last updated: June  2025