Timeless elegance

It all began in 1865, the year in which the Bocconi brothers opened their first workshop in the centre of Milan, on the corner of Via Santa Radegonda.

Today Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. Much more than a "store": real references for the city and high-level shopping experience. Emphasizing on "for the city, with the city, in the city", Rinascente opens to the public like a window for the world becoming the stage not only for fashion but a theatre full of novelties, unique proposals and events. Each store proposes itself as a great house of brands, to offer a unique experience.

On trend since 1865

Ferdinando Bocconi, founder of Rinascente, was not only a great innovator and pioneer in both the production and sale of ready-made clothing. He introduced the concept of a fixed selling price. Also, he was among the first to use electric lights to illuminate his shop window in the centre of Milan. A forerunner spirit that is still present in Rinascente today.

Rinascente

The name Rinascente, which means "she who is reborn", was invented by the poet Gabriele D'Annunzio in 1917. The author found it "a simple, clear and appropriate name" because it indicated the action of rebirth that would carry into the future.

Products "en plein air"

In the first Flagship Store, in Milan Piazza Duomo, the way consumers shopped was revolutionized. For the first time in Italy, clothes and accessories were displayed on shelves and were visible to anyone from the windows.

A "new" rebirth. Promoting design, art and Made in Italy

Rinascente has welcomed some of the country's most important talents.

From Gabriele D'Annunzio, who created the name, to Bruno Munari who was the first to design the windows.

Giò Ponti, Max Huber, Marcello Dudovich, Giorgio Armani, Missoni and Pierre Cardin.

Artful advertising

From 1921 to 1955, Marcello Dudovich was in charge of visual communication at Rinascente. The result shows us that a great advertising poster is nothing but pure and simple art: a collection of works in perfect balance between intuition and taste.

Department Stores also go to the Biennale

Thanks to Giò Ponti, in 1927 Rinascente participated in the third Monza Biennale. For this occasion, Giò Ponti and Emilio Lancia created Domus Nova, a collection of home furnishings. The idea was very ambitious for the time: to provide innovative solutions for contemporary homes.

Between the '50s and '60s, Rinascente was a hub of innovation capable of anticipating international trends.

As in the case of refrigerators, they were offered for the first time on the Italian market at competitive prices or the entry on the scene of the revolutionary miniskirt, which the creator Mary Quant presented in 1965 in Rinascente.

Design has a new benchmark

In 1954 Rinascente launched the "Compasso d'Oro", the most important award given in industrial design. The award was created to celebrate talents and their innovative creations.

Rinascente has always looked into the future through communication. This is why Max Huber was called upon to create the new logo on the occasion of its reopening.

The temple of Made in Italy


Rinascente has always had an exclusive fashion offer. Moreover, it has been the promoter in Italy of ready-to-wear, thanks to the precious insights of many designers. Among them, Giorgio Armani who began his career in 1957 in Rinascente Milano Piazza Duomo; Ottavio and Rosita Missoni who presented the Milan-Sympathy collection in 1958 and in 1963 Pierre Cardin, who exhibited his dresses in a department store for the first time.

A new look

In 2006 the Flagship Store in Milan was renovated which was a turning point in the company. Each floor saw the involvement of internationally renowned architects such as India Mahdavi, for the ground floor and balcony; Studio Mumbai for the first floor; Rodolfo Dordoni for the second and Vincent Van Duysen for the third. From this moment on, a major renovation phase begins, gradually involving all the other stores and many other designers.

LR100: stories on display

On the occasion of the 100th anniversary of the name created by Gabriele D'Annunzio, Rinascente is staging the exhibition LR100: Stories of Innovations at Palazzo Reale in Milan, curated by OMA/AMO. Design, fashion, art and communication become the protagonists of a path that shows how Rinascente has created new archetypes in taste and stimulated the birth of production systems related to fashion and design.

2016 The best department store in the world

In 2016 Rinascente Milano Piazza Duomo was named "Best Department Store in the World" by IGDS (Intercontinental Group of Department Stores), the largest international association of department stores, with more than 40 members on five continents.

October 2018 The short film by Paolo Sorrentino: Piccole Avventure Romane

On the occasion of the first anniversary of the Flagship Store in Rome Via del Tritone, the Oscar®-winning Paolo Sorrentino shot the short film "Piccole Avventure Romane". A new piece in the mosaic of a new and at the same time spectacular Rome: six minutes made unforgettable by Sorrentino's unequivocal mastery. Which tells the story of the Eternal City, its alleys, its majestic monuments and its incredible contradictions.

Our achievements

Why don't you read them?

Feeling Turin: the first mini Flagship Store in Turin
October 2019

Feeling Turin: the first mini Flagship Store in Turin

In October 2019 there was a rebirth of Turin in Via Lagrange: a completely newly renovated building with a new store. Renewed with both offerings and design to keep up with a city like Turin: elegant, mysterious, regal. This is how Rinascente's first mini Flagship Store was born.

The second Flagship store
October 2017

The second Flagship store

In October 2017 the second Flagship Store in Rinascente in Rome Via del Tritone was inaugurated. A building with surprising and impressive architecture, where it's historical and cultural riches have been enhanced. An element of absolute splendour is the archaeological site that can be visited on floor -1. Which brings to light the remains of the Virgin Aqueduct dated 19 BC, since then in operation further connecting the Flagship Store to the heart of the Eternal City.

Christmas tradition
2010

Christmas tradition

Contemporary artists and city institutions find space in the windows of our stores on the occasion of Christmas. Among the most scenic projects are "Contemporary Christmas Art" in 2010; the presentations of the Teatro Alla Scala, such as Madama Butterfly (2016); Moritz Waldemeyer (2017) and the artisans of San Gregorio Armeno (2019).

The Design Supermarket
2009

The Design Supermarket

In 2009 the Design Supermarket was inaugurated in Milan. The first and only format of its kind: a floor dedicated to the home, design and lifestyle. Carrying more than 200 brands, this is where buying designs becomes as natural as shopping.

For the most refined palates
2007

For the most refined palates

The Food Hall opens in Milan: the top floor of the Flagship Store is entirely dedicated to the food world, introducing a new catering concept for the Italian market. Today’s location is the most appreciated by residents and tourists for its spectacular location and view of the Duomo spires.

New horizons

New horizons

In 2011 Rinascente was acquired by Central Retail Corporation, the leading Thai distribution and department store group in Southeast Asia. Sudhitham Chirathivat thus becomes President of Rinascente and Vittorio Radice CEO and is subsequently appointed Vice-Chairman. The current CEO of Rinascente is Pierluigi Cocchini.

Drawing the future

Drawing the future

One of the most anticipated moments of the year. An unmissable stage for those who love design and furnishing. And Rinascente is no less: it has always welcomed the best talents and their projects for Design Week. Some examples? "AfroFuture" by Beatrice Galilee and Nana Ocran (2013); Martino Gamper (2014) with "In A State of Repair"; Sabine Marcelis (2019) with "The Boulevard" and "The Plant Ballet".

Artistic suggestions

Artistic suggestions

With the Exhibition Area in our second Flagship Store, we wanted to create a place for meetings, confrontation and socializing in the heart of Rome.
Where art, history, culture and beauty can communicate.

MOSTRA DI PIU

Timeless elegance

It all began in 1865, the year in which the Bocconi brothers opened their first workshop in the centre of Milan, on the corner of Via Santa Radegonda.

Today Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. Much more than a "store": real references for the city and high-level shopping experience. Emphasizing on "for the city, with the city, in the city", Rinascente opens to the public like a window for the world becoming the stage not only for fashion but a theatre full of novelties, unique proposals and events. Each store proposes itself as a great house of brands, to offer a unique experience.

On trend since 1865

Ferdinando Bocconi, founder of Rinascente, was not only a great innovator and pioneer in both the production and sale of ready-made clothing. He introduced the concept of a fixed selling price. Also, he was among the first to use electric lights to illuminate his shop window in the centre of Milan. A forerunner spirit that is still present in Rinascente today.

Rinascente

The name Rinascente, which means "she who is reborn", was invented by the poet Gabriele D'Annunzio in 1917. The author found it "a simple, clear and appropriate name" because it indicated the action of rebirth that would carry into the future.

Products "en plein air"

In the first Flagship Store, in Milan Piazza Duomo, the way consumers shopped was revolutionized. For the first time in Italy, clothes and accessories were displayed on shelves and were visible to anyone from the windows.

A "new" rebirth. Promoting design, art and Made in Italy

stairs-about-us

Rinascente has welcomed some of the country's most important talents.

stairs-about-us

From Gabriele D'Annunzio, who created the name, to Bruno Munari who was the first to design the windows.

stairs-about-us

Giò Ponti, Max Huber, Marcello Dudovich, Giorgio Armani, Missoni and Pierre Cardin.

stairs-about-us

Artful advertising

From 1921 to 1955, Marcello Dudovich was in charge of visual communication at Rinascente. The result shows us that a great advertising poster is nothing but pure and simple art: a collection of works in perfect balance between intuition and taste.

Department Stores also go to the Biennale

Thanks to Giò Ponti, in 1927 Rinascente participated in the third Monza Biennale. For this occasion, Giò Ponti and Emilio Lancia created Domus Nova, a collection of home furnishings. The idea was very ambitious for the time: to provide innovative solutions for contemporary homes.

Between the '50s and '60s, Rinascente was a hub of innovation capable of anticipating international trends.

As in the case of refrigerators, they were offered for the first time on the Italian market at competitive prices or the entry on the scene of the revolutionary miniskirt, which the creator Mary Quant presented in 1965 in Rinascente.

Design has a new benchmark

In 1954 Rinascente launched the "Compasso d'Oro", the most important award given in industrial design. The award was created to celebrate talents and their innovative creations.

Rinascente has always looked into the future through communication. This is why Max Huber was called upon to create the new logo on the occasion of its reopening.

The temple of Made in Italy


Rinascente has always had an exclusive fashion offer. Moreover, it has been the promoter in Italy of ready-to-wear, thanks to the precious insights of many designers. Among them, Giorgio Armani who began his career in 1957 in Rinascente Milano Piazza Duomo; Ottavio and Rosita Missoni who presented the Milan-Sympathy collection in 1958 and in 1963 Pierre Cardin, who exhibited his dresses in a department store for the first time.

A new look

In 2006 the Flagship Store in Milan was renovated which was a turning point in the company. Each floor saw the involvement of internationally renowned architects such as India Mahdavi, for the ground floor and balcony; Studio Mumbai for the first floor; Rodolfo Dordoni for the second and Vincent Van Duysen for the third. From this moment on, a major renovation phase begins, gradually involving all the other stores and many other designers.

LR100: stories on display

On the occasion of the 100th anniversary of the name created by Gabriele D'Annunzio, Rinascente is staging the exhibition LR100: Stories of Innovations at Palazzo Reale in Milan, curated by OMA/AMO. Design, fashion, art and communication become the protagonists of a path that shows how Rinascente has created new archetypes in taste and stimulated the birth of production systems related to fashion and design.

2016 The best department store in the world

In 2016 Rinascente Milano Piazza Duomo was named "Best Department Store in the World" by IGDS (Intercontinental Group of Department Stores), the largest international association of department stores, with more than 40 members on five continents.

October 2018 The short film by Paolo Sorrentino: Piccole Avventure Romane

On the occasion of the first anniversary of the Flagship Store in Rome Via del Tritone, the Oscar®-winning Paolo Sorrentino shot the short film "Piccole Avventure Romane". A new piece in the mosaic of a new and at the same time spectacular Rome: six minutes made unforgettable by Sorrentino's unequivocal mastery. Which tells the story of the Eternal City, its alleys, its majestic monuments and its incredible contradictions.

Our achievements

Why don't you read them?

October 2019

Feeling Turin: the first mini Flagship Store in Turin

Feeling Turin: the first mini Flagship Store in Turin

In October 2019 there was a rebirth of Turin in Via Lagrange: a completely newly renovated building with a new store. Renewed with both offerings and design to keep up with a city like Turin: elegant, mysterious, regal. This is how Rinascente's first mini Flagship Store was born.

October 2017

The second Flagship store

The second Flagship store

In October 2017 the second Flagship Store in Rinascente in Rome Via del Tritone was inaugurated. A building with surprising and impressive architecture, where it's historical and cultural riches have been enhanced. An element of absolute splendour is the archaeological site that can be visited on floor -1. Which brings to light the remains of the Virgin Aqueduct dated 19 BC, since then in operation further connecting the Flagship Store to the heart of the Eternal City.

2010

Christmas tradition

Christmas tradition

Contemporary artists and city institutions find space in the windows of our stores on the occasion of Christmas. Among the most scenic projects are "Contemporary Christmas Art" in 2010; the presentations of the Teatro Alla Scala, such as Madama Butterfly (2016); Moritz Waldemeyer (2017) and the artisans of San Gregorio Armeno (2019).

2009

The Design Supermarket

The Design Supermarket

In 2009 the Design Supermarket was inaugurated in Milan. The first and only format of its kind: a floor dedicated to the home, design and lifestyle. Carrying more than 200 brands, this is where buying designs becomes as natural as shopping.

2007

For the most refined palates

For the most refined palates

The Food Hall opens in Milan: the top floor of the Flagship Store is entirely dedicated to the food world, introducing a new catering concept for the Italian market. Today’s location is the most appreciated by residents and tourists for its spectacular location and view of the Duomo spires.

New horizons

New horizons

In 2011 Rinascente was acquired by Central Retail Corporation, the leading Thai distribution and department store group in Southeast Asia. Sudhitham Chirathivat thus becomes President of Rinascente and Vittorio Radice CEO and is subsequently appointed Vice-Chairman. The current CEO of Rinascente is Pierluigi Cocchini.

Drawing the future

Drawing the future

One of the most anticipated moments of the year. An unmissable stage for those who love design and furnishing. And Rinascente is no less: it has always welcomed the best talents and their projects for Design Week. Some examples? "AfroFuture" by Beatrice Galilee and Nana Ocran (2013); Martino Gamper (2014) with "In A State of Repair"; Sabine Marcelis (2019) with "The Boulevard" and "The Plant Ballet".

Artistic suggestions

Artistic suggestions

With the Exhibition Area in our second Flagship Store, we wanted to create a place for meetings, confrontation and socializing in the heart of Rome.
Where art, history, culture and beauty can communicate.