Cookies Policy

 

What are “cookies”?

Cookies are short text files sent from a website to the user’s web browser. Every time the page is visited again, cookies are re-sent to the site that originated them (first-party cookies) or to another website that recognises them (third party cookies).

Cookies are useful, because they allow websites to identify the user’s device, and have several functionalities, such as allowing the visitor to surf efficiently through pages, remembering favourite websites and improving the web browsing experience. They also contribute to guaranteeing that the advertising material is better targeted and more in line with user’s interests (behavioural targeting).

Cookies can last for just one session and get automatically disabled when the user close the browser; they can also have an expiration date and, until then, they remain active in the user’s device, collecting data session after session.

Information and data can be collected and saved in the user’s device via other technologies, such as pixels. In this document, “cookies” will be referred both to cookies and to other technologies.

 

 

Use of cookies by Rinascente

Just like most other websites, visiting rinascente.it also entails the use of cookies to improve user experience. With this document, we would like to inform you on how and why we use them and how you can manage or don’t accept them.

The cookies used on the Rinascente website are described below.

 

 

1 Technical Cookies 

These are temporary cookies that allow users to access personalised services and improve the overall experience of the website. They are essential for the correct functioning of the website and for providing services such as session ID, accessing restricted areas of the website, saving items for later, processing an order. This type of cookies doesn’t need the user’s consent, but they can be partially or totally deactivated by changing the browser settings. By doing so, however, the website may not be able to provide a good user experience and some features may be unavailable. The user’s preferences about the cookies are saved by a technical cookie.

 

COOKIE
COMPANY
PURPOSE
EXPIRY DATE
TYPE OF COOKIE

COOKIE_POLICY_COOKIE_V0

Rinascente

 

Used to register if the user has or has not accepted the cookie policy

per session if the user ignored it; 1 year if the user has or has not accepted the cookie policy 

first-party technical cookie

guest_id

 

Rinascente

 

Used to register a guest user’s cart

persistent

first-party technical cookie

token

Rinascente

Used to register a logged-in user’s cart

per session

first-party technical cookie

RT

Rinascente

Used to improve and optimise both performance and data traffic

1 week

first-party technical cookie

 

 

2 Analytics Cookies

Both session and persistent cookies, even when third-parties, allow the collection of data concerning the user navigation history on the website, in order to improve the user experience and target web content and to create statistics on how users navigate the website itself. For example, they allow to keep track of the most visited pages, the number of visitors, the time spent on average on the website, etc. The data collected do not contain personal information, as they are obtained and processed anonymously.

The analytics cookies can be associated with technical cookies, for those consents is not needed. If there are no anonymous cookies, all the related cookies will be listed as cookies that require consent.

 

COOKIE
COMPANY
PURPOSE
EXPIRY DATE
TYPE OF COOKIE

mf_[session]

Mouseflow ApS

Used to identify the current browser session. The cookie is deleted once the user leaves the website.

per session

First-party analytic cookie

mf_user

Mouseflow ApS

Used to collect information on user behaviour on the website. The data are collected anonymously and in aggregated form.

3 months

First-party analytic cookie

_ga

 

Google

 

 

 

 

Google Tag Manager

/Google Analytics

 

 

 

Used to register a unique ID,  in order to create statistics on user experience.

2 years

First-party analytic cookie

_gid

 

Used to identify different users. 

24h

First-party analytic cookie

 

_dc_gtm_<property-id>.

Used to limit the frequency of request.

1 min

First-party analytic cookie

_ga e NID

 

Used to send data to Google Analytics about the user device and behaviour, and to track the visitor through marketing channels.

per session

First-party analytic cookie

_gac_<property-id>

 

Contains information for the user about the campaign.

3 months

First-party analytic cookie

 

 

3 Profiling Cookie

With these cookies, we are able to show the user ads that are in line with the user’s preferences and searches, and we can measure the effectiveness of a marketing campaign. These cookies collect information about the demographic and/or related to the pages and the products the user has visualized or the products the user bought thanks to a marketing campaign. They are also useful for not display ads that the user has already seen. The user needs to give consent to these cookies.

 

 

COOKIE
COMPANY
PURPOSE
EXPIRY DATE
TYPE OF COOKIE

Ads/ga-audiences

Google

 

The Google Adwords cookie is used to trace any conversion generated from Google Adwords campaign and retargeting.

30 days

Third-party profiling cookie

_fbq

Facebook

 

 

The Facebook cookie is used to trace any conversion generated through Facebook Business Manager campaing and retargeting.

6 months

Third-party profiling cookie

__tld__

Criteo

 

 

The Criteo cookie is used to trace any conversion generated through Criteo campaign and retargeting.

6 months

Third-party profiling cookie

IDE

Google

Campaign Manager (Floodlight Tag)

The Google Campaign Manager cookie is used to trace any conversion generated through Google Campaign Manager campaign and retargeting.

3 months

Third-party profiling cookie

cdn.krxd.net

Salesforce

The JavaScript snippet “Control Tag” is generated by Salesforce Audience Studio and is used to trace, anonymously, how the user browses the website, with a third-party profiling cookie

3 months

Third-party profiling cookie

Analytics.tiktok.com

Tik Tok

The Tik Tok's cookie is used to track conversions from advertisements on Tik
Tok's platform and from retargeting activities. Retargeting is the anonymous
targeting process based on user's browsing activity.

6 months

Third-party profiling cookie

Please note that “retargeting” stands for anonymous advertising targeting based on the user previous online actions.

 

 

4 Social Media Cookies 

These cookies, to which the user needs to consent, are directly set by the social media domains that are hosted through links to their official pages, sharing buttons and links (including videos and maps). The use of these buttons, features and functionalities implies that the data are shared with these sites. Consequently, the management and the cancellation of these cookies are set by the same websites: users are kindly requested to view the data protection and privacy policy of each website in question.

- Facebook

- Twitter

- Instagram

 

 

Enabling and disabling cookies is your choice

We do not use behavioural advertising cookies (targeting cookies) that profile users’ web browsing habits.      

 

By default, browsers accept cookies from Rinascente.it and third-party websites. On the first visit on Rinascente.it, the user can accept or decline the cookies, as per banner. At any time, the user can manage the preference: if you wish to restrict or block browser cookies from our website or third-party cookies, you can do this through your browser settings. You can change the settings and choose to accept all cookies, the pop-up window requires your explicit acceptance, or refuse all cookies indiscriminately.

However, by doing so, you might lose some functions of the website. In order to allow the website to function correctly, to enjoy all the features and to enhance the overall user experience, we strongly recommend you accept the use of cookies from our page and third parties.

Here are the links to web content that provide comprehensive information on how to manage cookies on the most popular desktop browsers:

 

● Mozilla Firefox: clear cookies

● Google Chrome: manage cookies

● Safari: manage cookies

● Internet Explorer: manage cookies

● Microsoft Edge: delete cookies

 

You can block the cookies used by Google Analytics by visiting the Google webpage (Google GaOptOut), and downloading and installing the add-on for your web browser. You can block the Facebook cookies by checking the Facebook privacy policy.  You can block the Criteo cookies by checking the Criteo privacy policy.

Please note that if you modify or personalise the cookie preferences, you will need to change the settings on each device and for every web browser you use to browse the Internet.

There are advertising networks that allow to refuse targeted advertising; this does not stop downloading cookies, but it stops the collection and use of some data by subjects that take part in these networks. Some of the third parties that install cookies on Rinascente.it could not have taken part in those networks, so their use does not guarantee that you won’t receive third-party cookies. For more information, please visit: https://www.youronlinechoices.com/

 

 

Further information about cookies and processing of data

We invite you to check regularly this Cookie Policy for updates. If you want to know more about Rinascente as a owner, to exercise your rights, get more information or get our DPO contact information, click here.

For more information, please visit: https://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/3167654

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