Jefferson was born in Calabria, in a land that offers fruits and herbs that are unique in the world. The Vecchio Magazzino Doganale selects and handpicks most of the botanicals used, including IGP lemons from Rocca Imperiale, sweet and bitter oranges from Bisignano from the family garden, bergamots from Pellaro, oregano from Palombara and rosemary from Bisignano. Everything is processed separately, in hydroalcoholic infusion respecting the raw material and seasonality, for this reason more than 11 months pass to assemble Jefferson, without ever resorting to artificial flavors or dyes, a linen cloth is the tool used for filtering. Jefferson was the captain of a ship wrecked in Calabria in 1871, he found shelter from Giocondo at the Vecchio Magazzino Doganale, and created what he called Amaro Importante, this has been adapted and transformed to make it excellent today. Ideal served chilled or with ice, surprising when mixed as a bitter or as a support for vermouths. Recognized in 2018 as the best liqueur in the world at the World Liqueur Awards.