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Dear Customer,

I hope that you and your loved ones are in good health.

It’s been a difficult period: we’ve seen our normal way of life threatened by uncertainty. For the first time since the last World War, RINASCENTE—an integral part of the city’s social fabric and a reference for millions of people since its foundation—has had to close the doors of its stores.

Losing physical contact with our visitors was a shock to us.
We’ve tried to stay close and keep you informed with our communications.

On May 18th our stores will reopen, ready to welcome you with our usual enthusiasm, the ambition to provide entertainment and fun, and with the desire to share with you pleasant and exciting moments.

We’ve been waiting for this moment for a long time, with the genuine hope and the absolute certainty that we would soon be back with you and you with us.

We want to continue to be not just a store but a destination that is home to Diversity, Creativity, Respect, Research, Emotion and, above all, a great deal of Beauty.

In these times of pandemic, we’ve set ourselves a new goal: protecting our visitors and the members of our staff.

We’ve had the chance to be part of an important working group coordinated by the Polytechnic University of Turin that has drafted a protocol for Covid-19 protection.

This experience has strengthened and helped us write and enforce our specific protocols for each store.

The protection of the people’s health, reopening in complete safety, and ensuring the continuity of our services were our beacons when defining these protective measures that we believe to be extremely strong.

We’ve worked hard to be ready to welcome you and our employees by adopting all the new measures and procedures so that we can again give you the chance for a stroll around our stores, and some relaxing and enjoyable moments, all in complete safety.

Even now we strive to win and develop your trust and we would like to sincerely thank you for choosing RINASCENTE.

Never has the name of our company represented our feelings and our desire to come back more than it does today.

RINASCENTE: to be born again. Truly meaningful, now more than ever.

Pierluigi Cocchini
Rinascente’s CEO