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THE ART OF CHRISTMAS
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THE ART OF CHRISTMAS The touching scene of a neapolitan nativity scene, the most original decorations, enchanting window displays, and stores decked out in twinkling lights

Christmas is all about getting ready, lights and special wishes. There is a special atmosphere in the run- up to Christmas, the city is full of festive cheer and Rinascente, of course, plays a key role in this magical season. Again this year, from 29 November to 6 January, all Rinascente buildings will be lit up.

BOTTEGA FERRIGNO OF GIOVANNI AND MONICA GIUDICE

BOTTEGA FERRIGNO OF GIOVANNI AND MONICA GIUDICE

The Bottega Ferrigno workshop, founded by maestro Giuseppe (father of Monica), carries on the traditions which have made it famous worldwide. All the items are handmade in the workshop itself. This small shop creates magnificent nativity scenes, including on a large scale, following artisan know-how that has been passed on from generation to generation. Giovanni and Monica’s favourite scene is that of Trino, which combines the sacred, and the profane, with the inn, purification, and the Nativity, with the purifying water of all the characters that visit Jesus being at the forefront.

DI VIRGILIO 1830

DI VIRGILIO 1830

Di Virgilio has been devoted to the creativity and inventiveness of nativity scene-making for four generations. Today, Genny heads the workshop, an exceptional maestro in the Neapolitan art of terracotta figure- making for nativity scenes, a skill which nowadays very few possess due to the ingenuity and dedication required. As a young master of the craft, Genny Di Virgilio has brought in innovation to the centuries-old family tradition by focusing on well-known current events and individuals in the political, cultural and social realms.

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MARCO FERRIGNO 1836

MARCO FERRIGNO 1836

The Ferrigno family tradition places the art of nativity scene-making at the centre of everything. Nowadays,
the business is in the hands of Marco, who personally crafts the pieces as taught to him by his father Giuseppe, bringing his own fresh and innovative style to his work. Exhibitions and several features in the Italian and international press are now everyday occurrences for Ferrigno, along with awards such as the “Primo Premio S. Gregorio Armeno” for three years running, and “The First Award Europe”. His nativity scenes have been displayed in New York, Paris, Arles and Stuttgart.