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DISCOVER THE NEW 4TH FLOOR AT RINASCENTE IN FLORENCE
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DISCOVER THE NEW 4TH FLOOR AT RINASCENTE IN FLORENCE New design, new spaces, new brands under the sign of craftsmanship

Rinascente's commitment to renewing its collection of stores under the banner “For the city, with the city, in the city” continues.
Following the opening of the Rome store at Via del Tritone and the renovation of the Turin store, it is now the turn of Florence: a building set in the heart of the city at Piazza della Repubblica, with a panoramic terrace overlooking the city, between domes and historical architecture rooftops; 3,300 square meters, an area covering seven floors, which will be completely reinvented.

The works will cover the whole building – windows, terrace and the six floors - but will guarantee that the store remains open during the entire renovation period. The restructuring, which started in September 2018, will be completed in October 2020. Work will start on the 4th floor and will end in February 2019. From February to mid-July 2019, work will be carried out on the 3rd floor. Work on the 2nd floor will begin in August and completed in mid-October 2019. In mid-March 2020, the renovated 1st floor will re-open, while in June 2020, the -1 floor will open. The renovation will end in October 2020 with the ground floor.

For centuries, craftsmanship has been an important aspect of Florence thanks to the choice of excellent raw materials and exceptional technical skills.
A truly unique experience awaits visitors when they encounter the array of international luxury brands mingled with handicraft products, characterised by great attention to detail, the jewel in the crown of the made in Italy image.

A few steps from the Duomo it will thus be possible to find the best of cosmetics, fashion, food and design, with the valuable addition of new hand-made products as dictated by tradition, and to savour typical flavours in front of a breath-taking panorama.
 

ON THE NEW FOURTH FLOOR

ON THE NEW FOURTH FLOOR

Feminine clothes are displayed surrounded by the timeless elegance of quality craft products. Fashion, design and Tuscan food combine to offer a truly unforgettable experience.

The new fourth floor of the Florence Store opened on 7 February 2019. It dissolves boundaries and stands ready to merge women's clothing, handicrafts and traditional Tuscan food. A journey through the five senses reshapes the department store in a new way: you will find, side by side, timeless tailored dresses; underwear and beachwear; the resort collection; home fragrances and a selection of gourmet items.
 

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TIMELESS WOMAN. TIMELESS ICON.

TIMELESS WOMAN. TIMELESS ICON.

Touch the fabrics that have resulted from research and craftsmanship. Recognize the dressmaker’s attention to detail and rediscover state-of-art needlework. Women’s fashion available on the fourth floor favours brands that make iconic garments and where the time spent on manufacture is considered an additional asset.

A great boutique where you can find traditional made in Italy clothes but also discover new rising stylists that make quality their ultimate goal.

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TOSCA&NINO, THE TASTE OF TRADITION

TOSCA&NINO, THE TASTE OF TRADITION

One of the most famous Tuscan proverbs speaks clearly: “A pot of food brings peace to a home”. Precisely for this reason, sitting down at the table and slowly savouring the flavours hallowed by tradition is one of the favourite rituals that unites the whole region. A region around which Tosca&Nino has established its philosophy, developing a concept that immediately makes your mouth water.

The recipe is simple: in the restaurant and cafe, which will be built on the fourth floor, you may come alone or in company, but also to celebrate special events in a warm and welcoming environment. More space is available on the fifth floor where you will find a wine bar and wine shop, as well as a terrace with a panoramic view of the city. Opening hours will be from morning to midnight: perfect for snacks, meals and after dinner drinks.

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CRAFT GALLERY

CRAFT GALLERY

Browse the craftsman’s area and discover handmade products created with an attention to detail: this project will liven up the space on the fourth floor. Items on display will be periodically renewed.

From February to April, the Craft Gallery, with an area of 60 square meters, will house more than 250 vases, made of different materials - from ceramics, to glass, to textile fibres - designed and modelled by 30 Italian and international experts. In the same area, it will be possible to buy plants, flowers and compositions handled by Artemisia Florists Florence, who will guide you in your search for the perfect composition.

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